Expert content is important above all else. Of close but secondary importance is frequency, social timing, and relevance. Being thoughtful about these is free, and executing well on even a simple strategy can provide lasting value.
Many people get discouraged from creating content because they think “it’s already been done.” The fact is that your voice is unique, and so is your audience. Even if the topic has been widely covered, your own personal experience offers you a valuable perspective.
Regarding quality, we dedicate time to copyediting to ensure proper grammar and consistency of brand voice. The last thing you want is for a careless oversight to undermine the article you poured your heart into.
The length of content will depend somewhat on the format and platform. An Instagram video ad will differ completely from a monthly company newsletter or a Medium blog post.
If you really want to blow visitors away, your content should defy and exceed expectations. Surveys, interviews, and focus groups help zero in on what your users want. We advise clients to skip the obvious. Do it your way. Be bold and have a distinctive personality. Treat your visitors to a one-of-a-kind experience, and watch your bounce rates drop and conversion rates rise.