Double Barrel

DoubleBarrel is a structurally unique, high-performance vaporizing pen—or shall we say pens. As the company says, they’re “inspired by the sophisticated-yet-overlooked connoisseur.” A game-changer in the vape category, they deliver airflow through two custom-tuned barrels. Yeah, it packs some serious power. Essentially, it’s a device you’ll want to hold on to.

DoubleBarrel needed a clean, photography-driven, badass website. So they came to us to design the brand’s digital look and feel—its web aesthetic. In order to help them build a bold brand with an author-friendly website to seamlessly populate content, we broke out all the tools and features to allow them to elevate a product into an experience.

Given the nature of the product, we first needed to age-gate the site. Done. Then we implemented FLEX, our custom page-building and editorial content management system (CMS) using WordPress. This allows our client to schedule events, add vendors, and populate full editorial content onto their blog. In addition, we integrated a newsletter and an Instagram feed for the client to load and reload as they like.