Double Barrel

The world's best custom vaporizing experience

‹ All Work

Because two is better than one

DoubleBarrel is a structurally unique, high-performance vaporizing pen—or shall we say pens. As the company says, they’re “inspired by the sophisticated-yet-overlooked connoisseur.” A game-changer in the vape category, they deliver airflow through two custom-tuned barrels. Yeah, it packs some serious power. Essentially, it’s a device you’ll want to hold on to.

DoubleBarrel needed a clean, photography-driven, badass website. So they came to us to design the brand’s digital look and feel—its web aesthetic. In order to help them build a bold brand with an author-friendly website to seamlessly populate content, we broke out all the tools and features to allow them to elevate a product into an experience.

Plan of ATTCK

Given the nature of the product, we first needed to age-gate the site. Done. Then we implemented FLEX, our custom page-building and editorial content management system (CMS) using WordPress. This allows our client to schedule events, add vendors, and populate full editorial content onto their blog. In addition, we integrated a newsletter and an Instagram feed for the client to load and reload as they like.

Style guide

DoubleBarrel shared their creative stash with us, including their logo, mood board, a catalog of beautiful product photos, packaging and retail display concepts, and copy direction, from which we devised a complete digital brand design package. We’re very proud of the edgy, bold, high-fashion result.

Double Barrel style guide by attck. Web design and development agency
https://attck.com/wp-content/uploads/DB-video-thubnail.jpg

When launching brands one hopes to collaborate with outstanding creative and strategic thinkers. We found that and more with ATTCK. Each project is handled with care, speed, and precision. If you are looking to create something memorable and authentic, ATTCK delivers.

DoubleBarrel
Recognition

Launch

It’s not often that our culture lends itself to a perfectly timed product launch. But on this April 20th, a.k.a. 4/20, a.k.a. National Smoke Out Day, the Blue Dream Banquet, the Carnival of Cannabis, the Day of Dank, the Edible Sabbatical, the Fire OG of Festivities, the Ganja Extravaganza, the… sorry, what were we talking about?

This project encompasses everything our team is passionate about: high-end technology, sharp design, and, well… weed, obviously. We’re absolutely in love with this brand and this product, and we’re looking forward to seeing more expertly designed, meticulously crafted machinery in the future.

Join us today and grab your buddy Bubba Kush, break out your Girl Scout Cookies, put some Sour Diesel in your tank, and check out DoubleBarrel.com.

Credits
Producer
Gary Gertz
Designers
Masahiro Naruse Karen Chow
Developer
Oka Tai-Lee Dennis Plucinik