In today’s digital age, having a website is crucial for any business, including real estate. A website serves as an online hub where potential customers can learn more about a business’s offerings, browse available properties, and contact the business directly. In fact, studies have shown that more than 80% of home buyers use the internet to search for properties before making a purchase decision.
However, simply having a website is not enough. To stand out in a crowded market, real estate businesses need a custom website that not only looks professional and polished but also reflects the unique features and amenities of their properties. A custom website can help real estate businesses establish their brand, showcase their properties in the best possible light, and ultimately attract more customers.
In this article, we’ll explore the benefits of having a custom website for real estate properties and why it’s worth the investment for businesses of all sizes. We’ll also provide tips and best practices for building a custom website that can help businesses improve their online presence and drive more sales.
This article will cover these main topics:
- Benefits
- Key features
- Case studies
- Best practices
Benefits of a Custom Website for Real Estate Properties
When it comes to real estate websites, there are many options available, including pre-made templates and website builders. While these options can be tempting due to their low cost and ease of use, they often come with limitations that can hinder a business’s online presence and credibility. Here are some of the benefits of investing in a custom website for your real estate business:
Customization
- Pre-made templates and website builders often limit your ability to customize your website to your specific needs and brand image.
- With a custom website, you have complete control over the design and functionality of your website, allowing you to showcase your unique properties and features in the best possible way.
Credibility
- A custom website can improve your business’s online credibility by providing a professional and polished online presence.
- Customers are more likely to trust and do business with a company that has a high-quality, custom website.
Showcasing Property Features
- With a custom website, you can showcase your properties in the best possible light, highlighting unique features and amenities.
- High-quality images, virtual tours, and floor plans can help potential buyers or renters get a better sense of your properties before even visiting in person.
Investing in a custom website for your real estate business can help set you apart from the competition, improve your online presence and credibility, and ultimately attract more customers. In the next section, we’ll dive into the key features that should be included in a custom real estate website.
Key Features of a Custom Real Estate Website
When building a custom real estate website, there are several key features that can make your website stand out and provide value to your customers. Here are some of the features that we recommend including:
High-Quality Property Images
- High-quality images of your properties can help potential buyers or renters get a better sense of the property before even visiting in person.
- Professional photography and editing can showcase your properties in the best possible light, making them more attractive to potential customers.
Virtual Tours
- Virtual tours allow customers to explore your properties from the comfort of their own home.
- By offering virtual tours, you can attract customers who may not have been able to visit the property in person, such as out-of-town buyers or those with mobility issues.
Floor Plans
- Including floor plans on your website can provide potential buyers or renters with a better understanding of the layout and flow of the property.
- This can help them determine if the property meets their needs before scheduling a visit.
IDX Integration
- An IDX integration allows for the website to display all MLS listings in real-time, providing a seamless experience for users.
- This can improve the search functionality of the website, making it easier for users to find the properties that meet their specific criteria.
Neighborhood Information and Local Resources
- Providing information about the neighborhood and local resources can help attract potential buyers or renters who are looking for specific amenities or features in the surrounding area.
- This can include information about schools, parks, restaurants, and other attractions that may be of interest to your target audience.
By including these key features in your custom real estate website, you can provide value to your customers and make your website stand out from the competition. In the next section, we’ll discuss the importance of mobile optimization for real estate websites.
Case Studies
At ATTCK, we have worked with many real estate businesses to create custom websites that help them stand out from the competition. Here are a few examples of businesses that have benefited from our services:
- TSX Broadway – TSX Broadway is a newly renovated skyscraper located in the heart of Times Square. We worked with the property’s development team to create a custom website that highlighted the unique features and amenities of the building. The website included high-quality images, virtual tours, and floor plans, as well as information about the surrounding neighborhood. The result was a modern and visually stunning website that helped to attract potential tenants and investors. Read more about this project here: https://attck.com/work/tsxbroadway/
- Essex Crossing – Essex Crossing is a large mixed-use development in Manhattan’s Lower East Side. We worked with the development team to create a custom website that showcased the different properties within the development, as well as the surrounding neighborhood. The website included an IDX integration to improve the search functionality, as well as neighborhood information and local resources. The result was a user-friendly and informative website that helped to attract potential buyers and renters. Read more about this project here: https://attck.com/work/essexcrossing/
By working with real estate businesses to create custom websites, we have helped them to improve their online presence, attract more customers, and stand out in a crowded market. To learn more about our real estate expertise and services, visit this page on our website: https://attck.com/realestate/
Best Practices for Building a Custom Real Estate Website
When it comes to building a custom real estate website, there are several best practices that businesses should keep in mind to ensure that their website is effective and successful. Here are some tips to help guide the process:
- Work with a Professional Web Design Company: Investing in a professional web design company can help ensure that your custom real estate website is built with the right features and functionality to meet your business’s specific needs. An experienced team can guide you through the design process, provide recommendations for key features, and ensure that your website is user-friendly and visually appealing.
- Use High-Quality Images and Video: High-quality images and videos are critical for showcasing your properties and making a strong first impression on potential buyers or renters. Consider investing in professional photography and videography to capture your properties in the best possible light.
- Optimize for Search Engines: To ensure that your website is easily discoverable by potential buyers or renters, it’s important to optimize your website for search engines. This includes using relevant keywords, optimizing page titles and descriptions, and creating high-quality content that’s optimized for search engines.
- Focus on User Experience: Your website should be easy to navigate and provide a seamless user experience for visitors. This includes optimizing for mobile devices, providing easy-to-use search and filter functionality, and ensuring that key information is easy to find.
By following these best practices, real estate businesses can build custom websites that are effective, user-friendly, and designed to meet their specific needs.
Readers can learn more about our real estate expertise by visiting this page on our website: https://attck.com/realestate/
Conclusion
In today’s digital age, having a website is a must for any business. This is particularly true for real estate businesses, where online visibility and credibility can be the difference between a successful sale or rental and a missed opportunity. While pre-made templates or website builders may seem like an easy and inexpensive solution, they often come with limitations and may not adequately represent a business’s unique brand and offerings.
A custom website designed specifically for a real estate business, on the other hand, can provide a multitude of benefits. By showcasing high-quality images, virtual tours, and detailed property information, a custom website can help to attract potential buyers or renters and establish credibility in the industry.
As we’ve seen in the case studies of TSX Broadway and Essex Crossing, a custom real estate website can make a significant impact on a business’s online presence and overall success. By including key features such as IDX integration, neighborhood information, and local resources, a custom website can improve the search functionality of the website and provide added value for potential customers.
When building a custom real estate website, it is important to work with a professional web design company and follow best practices such as using high-quality images and video and optimizing the website for search engines. By investing in a custom website, real estate businesses can set themselves apart from the competition and establish a strong online presence that will attract and retain customers.
In conclusion, if you are a real estate business looking to improve your online presence and attract more customers, a custom website is the way to go. By showcasing your unique brand and offerings, you can establish credibility in the industry and make a lasting impression on potential customers.
About ATTCK: We’re an NYC-based digital agency that specializes in web and native app design and development. We work with companies of all sizes. If you’re looking for an agency to work with, give us a call at (917) 725–0044, or email us at [email protected].
