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Tewksbury Education Foundation
Enhanced educational opportunities for more than 600 students.
‹ All WorkTechnology
Expertise
Empowering a Community
The Tewksbury Education Foundation (TEF) is a vital non-profit organization dedicated to enhancing educational opportunities for students in the Tewksbury public school system. To better serve their community, amplify their message, and streamline their operations, TEF partnered with ATTCK for a comprehensive website overhaul and ongoing digital support.
Plan of ATTCK
TEF’s existing online presence needed a refresh to better reflect their impactful work and make it easier for the community to engage, donate, and stay informed. They also required a more efficient way for their team to manage website content. ATTCK was tasked with not only redesigning and rebuilding their website but also establishing an optimized workflow and providing continuous support to maximize their digital reach.
Tewksbury Education Foundation raises $65,000 at barn dance and auction.
Hunterdon County Democrat
We’ll have a nice quote here soon.
Steffen Wollmer
Vice President, TEF
Marketing Strategy
ATTCK provides regular assistance in keeping the website content fresh, relevant, and accurate. We collaborate with TEF on their marketing strategy, offering insights and support to help them effectively reach their audience and promote their initiatives. We monitor website analytics, observe user behavior patterns, and provide TEF with actionable data and reports to help them understand their audience better and continuously improve their online engagement.
Logo
We made subtle changes to the existing logo, offering a more balanced, professional identity.
Customizable layout
In addition to building controlled layouts for their various product taxonomies, we used our custom layout platform, FLEX, to provide a distinctive experience across static pages.
Development
We developed a tailored WordPress theme that perfectly matched the new design, ensuring responsiveness across all devices and optimized performance. A key deliverable was the creation of a significantly improved content authoring workflow. We structured the backend of WordPress to be intuitive, allowing TEF volunteers and staff to easily update event information, share success stories, publish news, and manage resources without requiring deep technical expertise.
Launch
The revitalized tewksburytef.org provides a significantly enhanced platform for the foundation. It now serves as a dynamic, accessible, and engaging hub for information, community connection, and fundraising efforts. The improved authoring workflow empowers the TEF team to manage their site efficiently, while our ongoing strategic support helps them adapt and grow their digital presence, ultimately strengthening their ability to support educational excellence in Tewksbury.
Credits
Producer
Dennis Plucinik
Designer
Dennis Plucinik