New Classrooms

Personalized learning for students everywhere

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Animation, Clickable Prototypes, Development, FLEX Layout System, Graphic Design, Interaction Design, Marketing, Responsive Design, Strategy, User Experience, WordPress
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Lifestyle & Brand, Startups

A new brand for New Classrooms

Our friends at Modern Craft reached out to us about a brand overhaul they were working on with New Classrooms. The resulting strategic approach was to reemerge with two separate brands: one for the main corporate website (newclassrooms.org) and the other for their main product suite, called Teach to One (teachtoone.org).

Plan of ATTCK

We determined the best way to construct both website, and provide a unified branded experience as well as a consolidated authoring and management interface for the client, was to implement WordPress Multisite. WordPress Multisite allows two distinct domains to share a unified codebase through a system of “parent” and “child” WordPress themes. This allowed us to launch the first website immediately, and roll out updates to both themes as the second was in development, simultaneously.

Strategic Planning

Once Modern Craft provided us with brand, style, and content guidelines, we worked directly with New Classrooms to design their visual identity and site structure.

Fully Customizable FLEX Layout

We extended our FLEX system on WordPress to work with Multisite, providing New Classrooms with dynamic page content and layout editing capabilities.

Branded Iconography

One of the most exciting moments for us is when we bring the brand to life with bespoke, hand-drawn iconography and graphic design elements. We call this the “wink” and it represents the attention to detail that elevates our client’s digital experience to a more sophisticated level.

Collaboration

Our clients are deeply involved in every step of ideation, prototyping, design, and development. We worked with New Classrooms’ teams to ensure they were fully equipped to manage and maintain their website for many years into the future.

Recognition

What you and [Modern Craft] pulled off in a short amount of time is nothing short of a miracle.

Michelle Ward
New Classrooms

Celebration

We are super proud of both of the beautiful new websites we created for New Classrooms and Teach to One and are looking forward to seeing the impact they will have on this evolved world of remote working and advanced education modalities.

Credits
Developer
Dennis Plucinik
Designer
Masahiro Naruse