Lucia Lash

NYC'S premier lash bar

‹ All Work

Lashes unleashed

Lucia Lash isn’t just a “lash bar.” It’s a one-stop shop for everything from facial treatments and semi-permanent makeup to waxing and eyebrow microblading. Now it’s also an example of how the right branding, design, and web development can make all the difference for a business on the rise.

Plan of ATTCK

ATTCK partnered with Tomo, a creative consultancy agency, which carried off an artful rebrand of Lucia Lash, complete with website design, social marketing content, and a stylish new logo with a custom typeface. ATTCK then developed and executed a seamlessly integrated, multilanguage website platform in WordPress.

The result? Major growth. Lucia Lash, which began with one shop in Greenwich Village just three years ago, has already opened another in Philadelphia—and two more are on the way, in Honolulu and Tokyo.

New locations, of course, mean new development demands. In order to meet the needs of all four Lucia Lashes, ATTCK created location-specific subdomains, each with its own pricing information, as well as a booking calendar interface that allows clients to view available times and request appointments at each location. Lucia Lash can easily update and create new instances of the site as each store expands.

Lucia Lash Desktop
Lucia Lash mobile devices

Instagram reel integration

Lucia Lash asked to have its Instagram feed featured on its homepage. The site now incorporates the company’s latest Instagram posts, and Lucia Lash has administrative controls for authorizing content.

Lucia Lash instagram feed

Multilanguage support

With its Tokyo location on the way—and other potential markets in mind—Lucia Lash needed a website that would be accessible to speakers of many languages. Separate subdomains allow visitors to learn about Lucia Lash and book appointments in both English and Japanese.

We suspect other languages are on the way.

Looking forward

Together with Tomo, ATTCK has enabled Lucia Lash to rapidly and dramatically expand its business. We’re excited to continue serving as its digital partner, and we’re proud of the work we’ve done to help its Lashes grow.

Dennis Plucinik