Lucia Lash

Lucia Lash isn’t just a “lash bar.” It’s a one-stop shop for everything from facial treatments and semi-permanent makeup to waxing and eyebrow microblading. Now it’s also an example of how the right branding, design, and web development can make all the difference for a business on the rise.

ATTCK partnered with Tomo, a creative consultancy agency, which carried off an artful rebrand of Lucia Lash, complete with website design, social marketing content, and a stylish new logo with a custom typeface. ATTCK then developed and executed a seamlessly integrated, multilanguage website platform in WordPress.

The result? Major growth. Lucia Lash, which began with one shop in Greenwich Village just three years ago, has already opened another in Philadelphia—and two more are on the way, in Honolulu and Tokyo.

New locations, of course, mean new development demands. In order to meet the needs of all four Lucia Lashes, ATTCK created location-specific subdomains, each with its own pricing information, as well as a booking calendar interface that allows clients to view available times and request appointments at each location. Lucia Lash can easily update and create new instances of the site as each store expands.