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FILS UNIQUE

UX, Graphic Design & Shopify

ELEVATING EYE-CATCHING CUSTOM CUFFLINKS

Fils Unique did anything but go off the cuff when conceiving their well-considered, subtly sophisticated cufflinks. They came to us to help realize their digital aesthetic while further developing a cohesive brand identity reflecting the product’s elegance. Challenge accepted.

PLAN OF ATTCK

To begin, we engaged in a little tech strategy before designing and developing this immaculate website. Throughout the site, you’ll notice the use of a custom font to symbolize the touch of uniqueness apparent in all the company’s products. Then we labored to ensure that the animations and transitions were as smooth as silk (or as smooth as the screen on your brand-new phone/laptop).

BRANDED E-COMMERCE SITE

We built the site on top of Shopify and used Klaviyo to design aesthetically cohesive transactional emails for shoppers. The ability to easily customize Shopify emails with beautifully branded design helped us grow familiarity and exposure while also providing viewers with an easy e-commerce experience that’s easy on the eyes. With this embedded feature, our client is afforded a more comprehensive analytical benefit.

SMOOTH NAVIGATIONS

The objective of this project was to build a site that evokes a unique, sophisticated essence and that proves easy to navigate. The interaction between site and shopper had to be nothing less than seamless. It sounds easy enough, but we had to take a step back, roll up our sleeves, and simplify the design to be consistent across every page and grant viewers a true-to-life e-commerce experience.

Mike and Masahiro gave me a great example of the type of work ATTCK delivers - mesmerizingly engaging design, solid web development, and communicative service that places the client’s needs first.

Nicolas van Heule

Fils Unique

LAUNCH

Arriving at a workable and ownable creative approach to elevate the brand — without pretense — wouldn’t have been possible without such an open-minded, transparent, and collaborative client to work beside. Before we built the stunning website you may or may not be viewing right now, an inordinate amount of thought was put into its construction. We’re very happy with the result (as is the client). The site shines with just the right amount of sophistication and all the ease of shopping from your couch in your bathrobe.

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