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Bud Light Summer Stimmy
A Proposal To provide an awesome amount of awesome ways to make Summer 2021 even awesomer for people across America.
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Remember Spring 2021?
Most of us try not to. It wasn’t fun, unless you got some of that sweet government stimulus money 🙂 After the money was all gone, Bud Light wanted to continue the party so they assembled their greatest minds to come up with a plan, that included insightful clauses we can all agree with, like this:
SEC. 14—SUMMER TUESDAYS
Through Labor Day 2021, all forthcoming “Summer Fridays” shall henceforth begin at noon on Tuesday, and extend until the following Monday at noon.
In the end, the campaign “garnered 875 million earned impressions via 300+ placements and brought in 70,000 new Bud Light loyalty members. The campaign also generated 440,000 social mentions, reaching #4 within Twitter’s top ten and ultimately trending 7 times!”
— https://www.lovethework.com/work-awards/entries/summer-stimmy-617742
Plan of ATTCK
The initial request gave us about two weeks to pull this all together. Our team worked with A-B INBEV to produce the UX, visual design, architecture, and technology strategy, utilizing our FLEX framework enabled us to build the custom components we needed in order to deliver everything in perfect working order.
The result was a successful, and widely covered campaign (Read all the press below).
Interactive Popups
We built a custom modal template component which allowed us to easily display embedded content for each section in the Stimmy.
PDF Reader Integration
The entire Stimmy package document needed to be available as an embedded popup so we utilized a JavaScript-based PDF reader with customizable control elements.
PRESS
Recognition
ATTCK is the greatest company ever. I admire them more with every passing day.
Maline Mazar
Owner and Co-founder, Lumma
Adweek
“Bud Light Will Fuel an Unforgettable Summer With a $10 Million Stimulus Package”
Thrillist
Bud Light Is Giving Out $10 Million in Prizes to Elevate Your Summer Plans
Muse by Clio
“Bud Light Dreamed Up a ‘Summer Stimulus Package’ for Post-Covid”
Vinepair.com
“Bud Light Announces Summer Stimmy, A Promo With 100,000 Free Tickets and More”
Campaignlive.com
“Bud Light launches summer stimulus proposal to bring back fun”
Marketingdive.com
“Bud Light readies post-pandemic summer plans with $10M stimulus”
iSpot.tv
“Bud Light TV Spot, ‘Introducing the Bud Light Summer Stimmy’ Featuring Sam Richardson”
Credits
Producer
Dennis Plucinik
Designer
Masahiro Naruse
Copywriter
Dennis Plucinik