WageWatch

Empowering Careers Through Compensation Clarity.

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WageWatch is on a mission to bring transparency and equity to compensation, empowering individuals to understand their worth and negotiate fairer pay. Over a comprehensive two-year partnership, ATTCK collaborated deeply with WageWatch, from defining their core business model and conducting in-depth user research to designing user experiences and managing the development of their native mobile applications.

Plan of ATTCK

WageWatch envisioned a platform that would disrupt traditional salary opacity. They needed a strategic partner to not only help conceptualize and design the user experience but also to navigate the complexities of building a multi-faceted digital product and bringing it to market. ATTCK served as this integral partner, embedding with the WageWatch team to drive the project forward from its earliest stages.

Brand Identity Design

Our partner, CodigoDelSur performed several rounds of brand identity design including logo design and other typographic and style elements.

Brand identity guideline

We created an extensive brand identity guideline covering all possible use cases for digital and print. We included directives for use on black and white backgrounds, one-line usage, app icon, social media and small uses, as well as a standalone symbol.

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Strategy, Research & UX Design

Business Model & Strategy Definition: We collaborated closely with WageWatch stakeholders to refine their business model, identify key value propositions, and map out their go-to-market strategy.

In-Depth User Research: ATTCK conducted extensive user research to understand the needs, pain points, and motivations of WageWatch’s diverse target demographics. This research informed persona development and all subsequent design decisions.

Iterative UX Design & Wireframing: Based on research insights, our team designed a variety of wireframes, creating intuitive user flows and interfaces tailored to different user segments across the platform. This iterative process ensured the user experience was both powerful and easy to navigate.

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Development Management

For nearly a year, ATTCK provided dedicated project management, ensuring clear communication, adherence to timelines, and quality control. We acted as the bridge between WageWatch’s strategic vision and our stellar development team, CodigoDelSur‘s execution.

Social Media Strategy

ATTCK played a pivotal role in shaping WageWatch’s market entry, defining their launch strategy by identifying target users, crafting core messaging, and outlining go-to-market tactics. Our ongoing partnership includes strategic counsel on their evolving marketing efforts to drive user acquisition and growth.

Launch

Through this intensive, multi-year collaboration, ATTCK has helped WageWatch transform an ambitious idea into a tangible, sophisticated platform. WageWatch is now equipped with robust native applications, a clear strategic direction, and the data-driven insights necessary for sustained growth and to make a significant impact in the movement for pay transparency and equity.

Credits

ATTCK

Codigo Del Sur

WageWatch

Track every dollar.
Claim what’s yours.