The Internet Society

Global nonprofit promoting internet health

‹ All Work

For the good of the internet

The Internet Society (ISOC) is a global nonprofit organization, dedicated to supporting and promoting the development of the internet as a global technical infrastructure, a resource to enrich people’s lives, and a force for good in society.

ISOC was approaching their 25th anniversary and wanted to acknowledge this milestone with… what else? A global website relaunch to be unveiled at upcoming conferences. We were happily tasked with making it worth celebrating for anniversaries to come.

We partnered with Moving Brands, whose job was to reimagine the design strategy. We were tasked with developing a robust infrastructure in which a renewed digital identity could thrive.

Plan of ATTCK

The site was vast and voluminous. It contained a diverse array of content, including resources, news, blog content, grants, awards, and events. So our first order of business was to migrate everything over to a new author-friendly platform. Before implementing the existing content, we combed through it, took a step back, and re-established the information hierarchy to be more navigable and digestible for viewers.

Because ISOC is global, we integrated WPML—a multi-site, multi-language plugin—so they could reach their entire audience and foster worldwide participation. In addition, we implemented our custom page authoring system, allowing ISOC the freedom to create and manage content on their own, anytime they like.

Since authors often work in different time zones, we made it possible for them to pre-populate and pre-schedule content to suit their needs. We also integrated an array of hero images in which the nearest city background would appear. Finally, we allowed authors to set expiration dates on posts, so content would disappear on the desired date.

Multi-language support

ISOC is a global organization that values openness and transparency. One of their requirements was multi-language support.

Using the WPML plugin, we enabled our client to create and organize content in multiple languages, including those that read right to left. The URL structure (e.g., is dynamically generated based on the language.

Place holder image for Internet Society gif. Multi language support

Drupal-to-WordPress content migration

We now faced our biggest challenge: moving 50,000+ old posts, written in multiple languages on a different platform, from a database using a different schema, into their neat and tidy new home. No sweat.

Accessibility (WAI-AA, WCAG 2.0)

Considering the Internet Society’s mission and reputation, their site had to be built with WCAG Compliance. We also wrote up-to-date semantic HTML to help with readability by Google.

Global launch

To celebrate the official website relaunch, the ATTCK team, along with ISOC members from all over the globe, gathered as partners over live video chat. In honor of the anniversary and the success of our partnership, we all watched the site go live together, the best way we know how: on the internet.

Now ISOC’s website is not only more streamlined. The editorial process is more seamless because of the added features. Authors have significantly more control over content, and a larger editorial team can help to populate the site.

Gary Gertz
Oka Tai-Lee
Moving Brands