Simplifeye

Platform-spanning tools for efficiency

‹ All Work

Integrated intelligence for modern dentistry

We helped Simplifeye (acquired by Vyne Dental in 2023) go from zero to Demo Day in five weeks. The application spanned four platforms—Web, iOS, Dentrix, watchOS—and integrated the Apple Watch with iBeacon technology to create a breakthrough experience for the medical industry.

PLEASE NOTE: Since their acquisition by Vyne Dental, the functionality described in this case study may have either changed or removed entirely. Please refer to Vyne Dental for the most up to date information.

The Simplifeye Apple Watch app was a tool that enhances dental office organization and efficiency. The most exciting feature was that the dentist can command patient-specific images and videos via Apple Watch dictation, to be streamed onto the nearest IntelliStick-connected monitor using iBeacon proximity sensors. Other features included automatic patient schedule optimization, reduced wait times, and increased safety due to patient-specific alert messages and haptic feedback.

This project required building a new API that integrated with a dentist’s existing Dentrix installation and allowed interaction and reporting via the Apple Watch. The overall software architecture allows private data to be streamed over a secure local network connection and works across a myriad of Dentrix configurations.

ATTCK Simplifeye watches
Simplifeye design. Case study ATTCK
In the news

Simplifeye gets $3 million to make wearables part of your doctor’s workflow.

TechCrunch

Discovery

Understanding how all the technology needed to work together required us to assemble a team of highly experienced architects. The end result was an innovative design utilizing several completely different technologies to ensure patient data security, interoperability among varying Dentrix installations, and hands-free and voice-command functionality paired with proximity sensors (via iBeacons).

Development

We built a beautiful prototype within a five-week deadline to present a live demo on stage at AngelPad Demo Day in San Francisco. The app enables single and secure sign-on to the local Dentrix environment, as well as hands-free dictation control via Apple Watch. A custom-built, responsive WordPress site and marketing materials were also prepared for the client, along with a custom motion graphic to use on phone, tablet, and desktop. The final experience for the doctor is seamless, informative, cost-effective, and truly represents the future of medical technology.

simplifeye technology by ATTCK
https://attck.com/wp-content/uploads/ATTCK-Simplifeye-video-thumbnail.png
Credits
Producer
Gary Gertz
Developers
Sarah Quigley Dennis Plucinik Paul Hurlock-Dick Richard Ferri Arno Fortelny
Designers
Masahiro Naruse Karen Chow