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Expertise
A family of filmmakers
NUCREW is an on-demand mobile web app that connects brands, agencies, and networks with filmmakers and production talent.
The founders of NUCREW are creatives who’ve worked with brands and agencies including Nike, R/GA, Wieden+Kennedy, Kate Spade, Sony Pictures Classics, and the Whitney Museum of American Art, among others. NUCREW specializes in short-form web, TV, and social content—everything from promos, daily news, mini-docs, and commercials to animation, corporate messaging, behind-the-scenes, and lifestyle and fashion photography. The company empowers brands to tell their stories and engage with customers across multiple distribution channels.
Our task was to design and develop a web app to help producers hire film crew members. Clients can choose the service they need, enter a time and location, and immediately request available crew members. For their part, crew members can create profiles, choose the services they want to offer, and accept or decline jobs.
The audience includes above- and below-the-line creatives, including videographers, photographers, writers, musicians, and designers. Mobile users were our top priority.
Custom icons
We designed a bespoke set of graphics and icons for this project. In order to present a clean, modern, and fun image of the brand, we opted for the simplified single-line style. Our high-resolution vector graphics are used across a variety of implementations, including background wallpapers and textures, as well as in-app informational components.
Discovery
The requirements included the following: The app must send a notification to the crew when a client makes a request, the crew must be able to accept or decline a job, and payment must be made through a link to Venmo. We also built a desktop interface for administrators to manage clients, crew, and jobs. Prices for each service are set by an admin according to two skill levels, Standard and Pro. In a future phase, we plan to implement a system for clients to rate crew members.
UX & Visual design
We began by drafting separate task flows for each user group: clients, crew, and administrators. Since each group would have access to different screens, we created a site map for each. Notifications are triggered at various points in the flow, so it was crucial to define different states of a job, such as Active, Accepted, Declined, Delivered, and Paid. From there, we created wireframes and created prototypes of them with InVision.
Our clients are also designers, and we worked together to create a clean and minimal interface for the app. Taking inspiration from current trends in digital design, ATTCK provided beautifully illustrated icons for NUCREW’s marketing website.
Development
We developed the app using React.js as the front-end framework and a customized Bootstrap CSS UI to provide a seamless mobile experience. React.js will provide a solid foundation to build native application functionality (i.e., React Native) in a later phase. We also developed a responsive marketing site to promote the app and link to blog content.
Results
NUCREW launched after a short private beta, and we employed a lean product design process so we can make adjustments, act on informed decisions, and deploy quickly.
We are very proud of our work with NUCREW and look forward to seeing their continued success and development.
Credits
Producer
Alexa Rosato
Developers
Karen Chow
Oka Tai-Lee
Josh Compton
Designers
Masahiro Naruse
Karen Chow