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Championing the power of normal
MetaDerm is an evidence-based natural treatment for eczema, made with a patented blend of 25 botanical ingredients. In clinical studies, response to MetaDerm was profound—with frequent, continued use, 89 percent of users saw dramatic improvement of their eczema symptoms. That means MetaDerm moisturizer works even better than leading prescription and OTC treatments for chronic or severe eczema—without the risk of side effects.
Our task wasn’t very difficult: simply increase business sevenfold. See? Simple.
Achieving this required a deep understanding of the company’s potential customers and their needs. We created customized landing pages for various personas based on their engagement level (new customer, repeat customer, etc.). We additionally built an integration with MailChimp that enabled highly personalized email correspondence.
Fundamentally changing the way a disease is treated can fundamentally change people’s lives.
Mike Centola, Ph.D.
MetaDerm
70% bounce-rate reduction
Users received highly targeted messaging via Facebook Pixel retargeting, resulting in a dramatic drop in bounce rates—the percentage of people who only view one page before leaving the site. Other metrics contributed to this result, including improved load-time performance, which we prioritized. This allowed us to produce a lightning-fast experience with a completely custom content layout and navigation experience on Shopify Plus.
Frequently asked questions
Who is MetaDerm and what makes their product unique?
MetaDerm is an evidence-based natural skincare treatment for eczema, made with a patented blend of 25 botanical ingredients. Clinical studies show that frequent, continued use produces results better than leading prescription and over-the-counter treatments, without the risks of side effects.
What challenge or goal did MetaDerm approach ATTCK to solve?
MetaDerm set an ambitious goal — to increase business sevenfold. They needed an e-commerce experience that could target different types of customers effectively and drive measurable growth.
Why did MetaDerm choose Shopify Plus for their e-commerce platform?
Shopify Plus was chosen for its scalability, ability to handle high-volume transactions, and flexibility for custom design and functionality. It also supports advanced integrations needed for MetaDerm’s marketing goals.
How did ATTCK identify and address MetaDerm’s different customer personas?
ATTCK created customized landing pages tailored to customer engagement levels, such as new visitors and repeat buyers. This ensured each group received relevant messaging and calls to action.
What specific website features or design elements did ATTCK create for MetaDerm?
The site included a fully custom content layout and navigation experience on Shopify Plus, optimized for both speed and user engagement.
How did ATTCK integrate personalized email marketing into the site?
ATTCK built an integration with MailChimp, enabling MetaDerm to send highly targeted and personalized email campaigns based on user behavior and persona type.
What role did Facebook Pixel retargeting play in MetaDerm’s success?
ATTCK implemented Facebook Pixel tracking to deliver targeted retargeting ads. This approach re-engaged visitors with tailored messaging, significantly reducing bounce rates.
How did ATTCK improve site performance and load speed for MetaDerm?
Load time performance was prioritized from the start. ATTCK optimized the site for speed, creating a lightning-fast experience that encouraged users to browse more pages and stay longer.
What measurable results did MetaDerm achieve after the redesign?
MetaDerm saw a 70% reduction in bounce rate, thanks to performance improvements, better targeting, and retargeting strategies.
More questions? Ask ChatGPT here.
Credits
Producer
Miranda Cavanagh
Developer
Michelle Abrams