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MATHEMATICS.NYC

UX, Graphic Design & Shopify Development

BEAUTY IS IN THE EYE OF THE BUILDER

Mathematics Jewelry by Beth Macri is anything but your ordinary jewelry company. By bridging math and design, the creative director and founder leverages her background as a structural engineer to disrupt the world of fine jewelry.

We were tapped to build the most important and interactive page on the website: the custom builder experience—a socially integrated, digital DIY (Design It Yourself) experience.

PLAN OF ATTCK

We wanted the customization experience to be seamless and empowering for every personal designer, and also highly shareable. First, we made it possible for customers to use the builder on every conceivable phone, tablet, and screen size. Users can quickly cycle through various viewing angles, which was important due to the signature design element of the product. We also ensured that when the customer was done building, they’d be able to preview a photo-realistic looking image of their work that can be shared across all the social media platforms.

BUILD YOUR OWN

After discussing business strategy and post-launch marketing with the Client, we proposed a real-time render generation feature for e-shoppers to share their personalized creations on the web. This system leverages AWS and is integrated seamlessly with Shopify, so Mathematics can effectively manage availability and pricing.

MULTI ANGLE PREVIEW

The single most distinctive feature of the product is the discreetly hidden message. Before we began designing the builder, we knew that allowing shoppers to preview the various perspectives was critical for them to fully engage emotionally with their design.

EXTREME RESPONSIVENESS

The greatest technical achievement was building the site to be visually adaptive, so that all of the intricate customization choices and controls work impeccably from iPhone 5 to iPhone X as well as iPads, Androids and literally every other screen size. We painstakingly labored over making the customer experience finely tailored to a multitude of devices and web browsers for high quality consistency and performance.

We are very happy with everything! Your team has put in a tremendous effort to create such a beautiful product that is so critical to our business.

Beth Macri

Founder

A SHINING EXAMPLE OF CUSTOMIZATION

Extremely functional and beautifully engaging, this viewer-friendly digital experience serves as one of the utmost customizable and flexible pieces of software we’ve ever had the pleasure of building. We’re proud to have played an instrumental role in making personalized fine jewelry a joy to create.

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