Emerge Financial Health Forum – 2018

Serious talk about consumer finances

‹ All Work

The premier event on consumer financial health

Over three days every year, more than 800 innovators gather at the EMERGE Financial Health Forum to share thought leadership and cutting-edge strategies for shaping consumer behavior and building profitable products. Participants leave inspired and equipped to share a vision of a financially well America.

Great speakers and sessions are what make the EMERGE Financial Health Forum the premier gathering on consumer financial health.

The evidence is clear: 57 percent of Americans are struggling financially, and financial institutions, credit unions, technology innovators, and others have the power to meet their needs. At EMERGE, participants come together to put financial health strategies in motion and help meet today’s consumer needs.


Infrastructure & security

Amazon Web Services (AWS) provides a plethora of hosting options. We employ a continuous integration server that allows us to deploy code to staging and production servers with one click, error-free. This improves reliability, prevents trivial mistakes, and ultimately enhances security.

Analytics & marketing

Measuring how visitors use the website and reporting that data back is key for any site. Google Analytics can be integrated beyond the default page-view reporting to capture data on the most popular navigation paths, entry and exit pages, and highly specific user events.

The data are presented in a user-specific, configurable report that highlights essential metrics such as how people convert via predefined goals. Insights from these reports can help determine the best strategy for future research, including subject matter, the method of delivery, and content marketing.

ATTCK code. Emerge

Performance & scalability

We utilized high-performance caching via S3, which stores a compiled copy of each WordPress page as a flat file, thereby preventing load delays from access databases and building web pages dynamically. On top of this, Amazon’s global content delivery network, CloudFront, allows users to access files from servers that are geographically closer to them, further reducing latency.

During peak traffic, we use AWS Auto Scaling on EC2 instances to provide enough power for sustained performance. In even more performance-critical applications, we leverage AWS Elastic Load Balancing, which distributes incoming page load requests across multiple servers.

ATTCK not only helped us improve the design of our website, but they’ve made our research more accessible, which was important to us. CFSI has a large library of publications tailored toward policy-makers, banks, credit unions, financial service providers, nonprofits, financial tech companies, media—and more. ATTCK implemented a new site architecture and cross-linking structure that makes it much easier for users to find and engage with topics that matter to them most.

Laura Barger
Chief Marketing Officer, Center for Financial Services Innovation

Lasting impact

The EMERGE conference brings industry thought leaders together to discuss the fast-changing future of this critical industry. With a focus on the Americans these financial institutions ultimately serve, EMERGE fosters an environment of vibrant conversation, allowing participants to discuss how technology can be harnessed by innovators, entrepreneurs, and government regulators alike.

We are honored to be associated with CFSI and with wonderful initiatives like EMERGE, which enrich the quality of our lives.

Gary Gertz
Oka Tai-Lee