The Center for Financial Services Innovation (CFSI) is the authority on consumer financial health, leading a network of committed financial service innovators to build better consumer products and practices.
CFSI needed a way to present its new initiatives with a fresh design. The challenge was to allow many departments within the organization to update and interface with the website, while also staying true to the CFSI brand and experience.
We implemented our WordPress-based layout platform, which enables anyone in the organization to build pages, publish research, and capture emails in a variety of page layouts. Employees of CFSI can work with the layout tool—no HTML or CSS expertise required—and publish pages following CFSI’s style guide. Content doesn’t look “template-y” or cookie-cutter. It reflects a brand meant for today.