BourbonBlog.com is the leading authority on bourbon and American whiskey journalism. Bourbon Expert Tom Fischer is an industry-leading authority, personality, and writer in the spirits industry.
BourbonBlog has a well-established reputation as one of the oldest whiskey blogs on the internet. Since its inception in 2005, it has amassed over 100,000 highly engaged followers across a variety of social media accounts, including Twitter, Facebook, Instagram, and YouTube. The previous logo had been used primarily on the website, and other outlets used a variety of typefaces and marketing copy. Our goal was to unify the brand and enable use across a variety of applications.
We spent a lot of time discussing the significance of the brand with the founder. It was important to capture how personal the company is to him, and we held many strategic sessions that allowed us to understand what emotions resonated most strongly. We ultimately wanted to evoke a sense of legacy and tradition, with a modern, uplifting treatment that fans would love.