Americans for C.L.A.S.S.

The first thing that users see on AmericansForClass.org is a man speaking truth to power.

A looping, full-screen video of Andrew Pollack, whose daughter was killed in February 2018’s high school shooting in Parkland, Florida, shows him directly addressing President Donald Trump at the White House. Forceful and indignant, he leaves the president with these words: “How many schools, how many children have to get shot? It stops here with this administration and me. I’m not going to sleep until it’s fixed.”

Pollack has channeled his grief into action by founding the nonprofit advocacy group Americans for C.L.A.S.S. The acronym presents the organization’s priorities: Children’s Lives and School Safety. With proposals for legislative reform, a commonsense and comprehensive strategic plan, and plans of action for both students and parents, Pollack had everything he needed to make waves and make change. Everything except a new and much-improved home on the web.

With a stable of clients including the United Nations, Robin Hood, and Common Good, ATTCK is no stranger to the philanthropic sector. We know what it takes to attract visitors—and to make those visitors become donors.

The original Americans for C.L.A.S.S. website offered abundant information but lacked an engaging, intuitive user interface. Unnecessary transition effects, poor text formatting, and confusing navigation controls—separate links to Donate and Shop led to the same page, and options like About Us and Who We Are were redundant—distracted from the organization’s message. Most importantly, calls to action for users to donate were either scant or absent altogether. Enter ATTCK.