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TWENTY BROAD

WordPress Development

BUILDING SOMETHING BULLISH

Proudly partnering with QuallsBenson, we were honored to showcase our craft on a downtown dwelling with great historical relevance: 20 Broad Street. It was a pleasure to give prospective renters their first introduction to Metro Loft Management’s newest 33-story office-to-residential conversion.

Originally built in 1956, the structure was once home to the bustling offices servicing the New York Stock Exchange. It’s soon to be home to 524 units of luxury property, along with a retail component. There’s reason to be bullish about this building.

OUR GOAL

We utilized WordPress as our foundation because it offers us, and our clients, custom experiences that are easy to adapt. And this project presented unique challenges—take, for instance, the golden frame that wraps around the pages of the website.

There’s a signature QuallsBenson aesthetic that’s almost magazine-like. It was our job to achieve this while also ensuring that the branding would be cohesive across print and digital.

In the end, we were able to successfully produce a unique digital experience in line with all of the marketing efforts for 20 Broad Street.

HOLOGRAM

We are always on the lookout for subtle ways to enhance the brand in our websites. For 20 Broad, we built an accelerometer -based hologram effect that provided the kind of high-end polish the building itself offers.

PERFECTING A PARTNERSHIP

Through experience, understanding, and synergy, QuallsBenson and ATTCK are consistently able to do better work together. We continually strive to create great interface design and development to complement QB’s stunning photography, effective marketing, and thoughtful branding.

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