By using our site, you agree to our Cookie Policy
AcceptTechnology
Expertise
Beauty is in the eye of the builder
Mathematics Jewelry by Beth Macri is anything but your ordinary jewelry company. By bridging math and design, the creative director and founder leverages her background as a structural engineer to disrupt the world of fine jewelry.
We were tapped to build the most important and interactive page on the website: the custom builder experience—a socially integrated, digital DIY (design-it-yourself) experience.
Plan of ATTCK
We wanted the customization experience to be seamless—empowering every personal designer—and also highly shareable. First, we enabled customers to use the builder on every conceivable phone, tablet, and screen size. Users can quickly cycle through various viewing angles, which was important due to the signature design element of the product. We also ensured that when the customer was done building, they’d be able to preview a photo-realistic image of their work that could be shared across all social media platforms.
Customized necklace builder
After discussing business strategy and post-launch marketing with the client, we proposed a real-time render generation feature for e-shoppers to share their personalized creations on the web. This system leverages Amazon Web Services (AWS) and is integrated seamlessly with Shopify, so Mathematics can effectively manage availability and pricing.
Multi-angle function
The single most distinctive feature of the product is the discreetly hidden message. Before we began designing the builder, we knew that allowing shoppers to preview various perspectives was critical, allowing them to fully engage with their design.
Extreme responsiveness
The greatest technical achievement was building the site to be visually adaptive, so that all of the intricate customization choices and controls would work impeccably from iPhone 5 to iPhone X, as well as on iPads, Androids, and literally every other screen size. We painstakingly fine-tuned the customer experience to a multitude of devices and web browsers for high-quality consistency and performance.
We are very happy with everything! Your team has put in a tremendous effort to create such a beautiful product that is so critical to our business.
Beth Macri
Founder, Mathematics by Beth Macri
A shining example of customization
Extremely functional and beautifully engaging, this viewer-friendly digital experience is one of the most customizable and flexible pieces of software we’ve had the pleasure of building. We’re proud to have played an instrumental role in making personalized fine jewelry a joy to create.
Credits
Producer
Gary Gertz
Developers
Sarah Quigley
Dennis Plucinik
Designers
Masahiro Naruse
Karen Chow