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Expertise
Building something breathtaking
Greenpoint Landing is a large-scale, highly visible development in one of Brooklyn’s most vibrant neighborhoods.
Among the latest and largest emerging properties east of Manhattan, it resides along a half-mile stretch of NYC’s East River Waterfront and consists of new housing, acres of public open space, a new public school, and local shops galore.
Residentially and commercially, this development is a big deal. So we were honored and excited to work with QuallsBenson to construct an equally engaging, stunning, and well-built website to bring it to life, digitally.
Plan of ATTCK
Our platform of choice is WordPress, and for good reason. It offers more than the ability to create robust, scalable, and streamlined sites—it also offers capacity for high-volume traffic.
We use Google Tag Manager and Google Analytics to provide traffic and conversion data, as well as Crazy Egg for its superior heat-mapping capabilities. We also leverage a service called Raintank, which offers our clients a third-party, external uptime monitoring service that immediately alerts our team of any site performance issues.
Custom carousel
Awesome photos and renderings are a vital component of any real estate website. We provide our clients with embedded authoring tools for creating custom carousels that show off those high-quality photos and renders.
Browser scaling
Our WordPress platform guarantees finely tuned mobile-first responsiveness on every website. With full-screen experiences like Greenpoint Landing’s, we styled elements relative to the viewport width, so all elements on the page (fonts, images, etc.) scale proportionally with the browser. Having the correct responsiveness strategy ensures that the site looks great on everything from the smallest mobile device to the largest widescreen monitor.
Recognition
Credits
Producer
Gary Gertz
Developers
Sarah Quigley
Dennis Plucinik
Designers
