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Center for Financial Services Innovation

WordPress Development & AWS


The Center for Financial Services Innovation (CFSI) is the authority on consumer financial health, leading a network of committed financial services innovators to build better consumer products and practices.

CFSI needed a way to present their new initiatives with a fresh design. The challenge was to be able to work within their organization, allowing many departments to update and interface with the website, while also keeping true to the brand and experience.

We implemented our WordPress based layout platform which enables anyone in the organization to build pages, publish research, and capture emails in a variety of page layouts. Employees of CFSI could work with the layout tool, without any required HTML, or CSS expertise, and publish pages following the CFSI style guide. Content would not look “template-y” or cookie-cutter and would express a brand meant for today.


CFSI came to ATTCK looking to refresh its website design while remaining true to its brand. Our approach was to take the analytics data from the previous CFSI website and build wireframes to express a seamless and effective user experience.


Once the desired user flow was established, our designers studied and applied a robust design with custom icon illustrations to create a unique web experience on mobile, tablet, and desktop.

ATTCK not only helped us improve the design of our website, but they’ve made our research more accessible, which was important to us. CFSI has a large library of publications tailored toward policy-makers, banks, credit unions, financial service providers, nonprofits, financial tech companies, media — and more. ATTCK implemented a new site architecture and cross-linking structure that makes it much easier for users find and engage with topics that matter to them most.

Laura Barger

Chief Marketing Officer, CFSI


Web traffic was a major consideration. With the new infrastructure, can now handle overall spikes of traffic, with the ability to focus on specific research pages, in an automated manner. The servers will react to high traffic and immediately scale to an appropriate size. When traffic returns to normal, the servers will scale down automatically.

This configuration allows the environments to handle traffic without manual developer oversight or wasted server resources running longer than needed, thus reducing CFSI’s web infrastructure costs.


With the new launch, we migrated CFSI to an Amazon Web Services (AWS) back-end to further enable continuous integration and improve security. With the new infrastructure, deployments are faster between staging and production environments, we’ve included automated periodic database backups and strengthened server integrity.


Measuring how visitors use the website and reporting that data back in a useful way was a key for the new site. With research papers being integrated into the marketing efforts of CFSI, Google Analytics was integrated beyond the default page view reporting to capture data on the most popular research, entry and exit pages, and specific inner-page events.

This data is then organized in a way to report how people convert via predefined goals. CFSI is now able to take that data and determine the best strategy for future research, including subject matter, the method of delivery, and content marketing.


This new platform drastically improves CFSI’s ability to create and manage pages, text and images, documents, events, and private user content. Given the breadth of CFSI’s reach and the long lasting difficulties of their previous website, this newfound agility will allow them to quickly deliver customized content and timely marketing messages to their user base.



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$10,000K – $500,000K


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