The Center for Financial Services Innovation (CFSI) is the authority on consumer financial health, leading a network of committed financial services innovators to build better consumer products and practices.
CFSI needed a way to present their new initiatives with a fresh design. The challenge was to be able to work within their organization, allowing many departments to update and interface with the website, while also keeping true to the brand and experience.
We implemented our WordPress based layout platform which enables anyone in the organization to build pages, publish research, and capture emails in a variety of page layouts. Employees of CFSI could work with the layout tool, without any required HTML, or CSS expertise, and publish pages following the CFSI style guide. Content would not look “template-y” or cookie-cutter and would express a brand meant for today.