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PERCH

Link NYC Display ad

FINDING A HOME IN HARLEM

Our client, Synapse Development Group asked us to develop a digital display ad campaign that would draw interest, and potential renters to this unique building—Peach Harlem
Peach Harlem isn’t your ordinary kind of building. As a part of Synapse Development Group, who specialize in following Passive House standards, it meets the highest requirements of energy efficiency, design and functionality.

PLAN OF ATTCK

Rather than employing billboards or other signage, we leveraged a more modern and interactive approach, LinkNYC, New York’s free public Wi-Fi network.

We designed a series of digital banner ads to be displayed on the LinkNYC stations encircling Perch Harlem. Each featured graphics and iconography inspired by the building’s architecture and aesthetic—specifically its quite distinctive façade.

ICONS

Custom iconography inspired by the building’s architecture and aesthetic.

FACADE INSPIRED PATTERN

Featured graphics inspired by the building’s architecture and aesthetic—specifically its quite distinctive façade.

RESULT

By constricting the radius of the selected LinkNYC stations, running a few variations of the original digital ad, and increasing their frequency, we achieved our goal.

Traffic to the Perch Harlem website spiked tenfold, which lead to a surge in inquiries from prospective tenants.

Our digital design also worked wonders by helping viewers identify the building with ease. From nearly every station, viewers could see the building itself and walk over to take a
closer look.

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