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Our Story

← blog ⋅ Dennis Plucinik ⋅ August 19 2014

We started this company in June 2014 out of a desire to “do things right”. We asked ourselves if it were possible to succeed in an environment free from stressful deadlines, late nights and weekends, and the myriad other reasons why great people quit their jobs.

What makes us different?

Before opening our doors, we tried to identify qualities of the “ideal” company. Mentorship and career building immediately ranked highest. Salaries aside, working with a great team contributes exponentially more towards personal and professional growth. Thus, in order to create a perfect environment that breeds greatness, we made education an integral part of our business.

Our individual backgrounds include an array of award-winning creative and technical work, spanning industries including fashion, retail, philanthropy, education, technology, real estate, and finance.

What has that taught us?

It taught us to treat our work as a craft, not just as a job—but as a passion we constantly refine. The Japanese have an apt word, shokunin, meaning one who dedicates their life to the constant search for perfection.

Apple is well known for their attention to detail, demanding precision and beauty even from internal hardware and circuitry, despite not normally being visible. We approach design and coding with the same attention to unseen detail. Only when you don’t notice is when we know we’ve succeeded: pages load faster, apps don’t crash, fewer carts are abandoned, images look beautiful—you get the idea.

What is our goal?

Our hope is simply that our passion will permeate and define our culture, which will, in turn, enable us all to do our best work.

Our plan is bold. We plan to prove building our dream company is possible. Maybe we’re foolish for believing that we can, but it is our plan nonetheless.

This is our plan of ATTCK.

Tags: News, Small Business
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