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ROBIN HOOD

Website Redesign

TARGETING POVERTY IN NYC

Since 1988, Robin Hood has provided over $2.5 billion in funding to thousands of social good services in NYC.

One of the wonderful things about living in New York City is the variety of people and organizations making an effort to change the world. Robin Hood is the most prominent organization working to combat poverty in NYC. Board members cover all administrative overhead costs so that 100% of your donations go directly to each cause.

We’ve worked with Robin Hood over the past two years to help strengthen and extend their current application platform and infrastructure. Among many technical challenges, Robin Hood’s many events result in periodic traffic spikes which require specific architecture to withstand.

We have additionally built two supporting event sites which integrate with Classy for payment processing and AWS for scalability and real-time support from our development team during various events.

After many months of strategy, planning, design, and development, we are incredibly proud and honored to announce the launch of the newly redesigned RobinHood.org!

USER EXPERIENCE

Because Robin Hood has many stakeholder groups, part of the challenge was making sure everyone had a chance to communicate their goals for the site. We gave direction to Robin Hood’s team so they could review their goals, explore user stories, and create a preliminary sitemap. We also studied the analytics from their existing site to see if user activity reflected their goals. Our teams worked together to refine the site architecture and then ATTCK created wireframes and prototypes. The biggest challenge was creating the homepage, which had to satisfy all the stakeholders, use obvious calls to action, and have no clutter.

We designed clear pathways to donation, grant application, newsletter signup, volunteering, and attending events.

STYLE GUIDE

Robin Hood’s brand identity provided fantastic opportunities for enhancements. We devised a vibrant and rich color palette. Existing logo marks and graphics worked perfectly with the fun new look. The new style is bold and inviting.

ICONOGRAPHY

A suite of custom icons, inspired by medieval European and Shakespearean elements, were created to convey a sense of playfulness. The site is adorned with a unique flair that appeals to our unadultered feelings of empathy and kindness for our fellow New Yorkers.

POVERTY IS COMPLEX. YOU CAN HELP.

New York is arguably the richest city in the world, and yet we still have over 1.8 million New Yorkers living in poverty.

David Saltzman

Executive Director, Robin Hood

Robin Hood Investors Conference

INVESTORS CONFERENCE

Since 1988 Robin Hood has provided more than $2.5 billion dollars, goods and services to most effective schools, job training programs, homeless shelters, soup kitchens and other vital organizations serving our neediest residents throughout the five boroughs.

Robin Hood Poverty Solutions Conference

POVERTY SOLUTIONS CONFERENCE

Robin Hood and the Russell Sage Foundation have teamed up to present an action-oriented convening aimed at stimulating innovative approaches to reducing poverty.

ONGOING COLLABORATION

The redesigned site supports the client’s goals with an easy-to navigate experience that emphasizes their data-driven grant process and the philanthropic work they do.

We continue to work with Robin Hood to strengthen their infrastructure and user experience—it is an active part of our daily design and development effort. Our partnership with Robin Hood has been monumentally successful and we look forward to working with this fabulous organization on future applications and events.

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