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ROBIN HOOD

UX, Design & Development

TARGETING POVERTY IN NYC

Since 1988, Robin Hood has provided over $2.5 billion in funding to thousands of social good services in NYC.

One of the wonderful things about living in New York City is the variety of people and organizations making an effort to change the world. Robin Hood is the most prominent organization working to combat poverty in NYC. Board members cover all administrative overhead costs so that 100% of your donations go directly to each cause.

We’ve worked with Robin Hood over the past two years to help strengthen and extend their current application platform and infrastructure. Among many technical challenges, Robin Hood’s many events result in periodic traffic spikes which require specific architecture to withstand.

We have additionally built two supporting event sites which integrate with Classy for payment processing and AWS for scalability and real-time support from our development team during various events.

After many months of strategy, planning, design, and development, we are incredibly proud and honored to announce the launch of the newly redesigned RobinHood.org!

STYLE GUIDE

Robin Hood’s brand identity provided fantastic opportunities for enhancements. We devised a vibrant and rich color palette and existing logo marks and graphics worked perfectly with the fun new look. The new style is bold and inviting.

ICONOGRAPHY

A suite of custom icons were invented to draw in a sense of child-like playfulness. Pulling from medieval Europe and Shakespearean elements, the site is adorned with a unique flare that appeals to our unadultered feelings of empathy and kindness for our fellow New Yorkers.

POVERTY IS COMPLEX. YOU CAN HELP.

New York is arguably the richest city in the world, and yet we still have over 1.8 million New Yorkers living in poverty.

David Saltzman

Executive Director, Robin Hood

INVESTORS CONFERENCE

Since 1988 Robin Hood has provided more than $2.5 billion dollars, goods and services to most effective schools, job training programs, homeless shelters, soup kitchens and other vital organizations serving our neediest residents throughout the five boroughs.

POVERTY SOLUTIONS CONFERENCE

Robin Hood and the Russell Sage Foundation have teamed up to present an action-oriented convening aimed at stimulating innovative approaches to reducing poverty.

ONGOING DEVELOPMENT

Strengthening Robin Hood’s infrastructure and user experience is an active part of our daily design and development effort. Our partnership with Robin Hood has been monumentally successful and we look forward to working with this fabulous organization on future applications and events.

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