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METADERM

SHOPIFY E-COMMERCE DEVELOPMENT

CHAMPIONING THE POWER OF NORMAL

MetaDerm is an evidence-based natural treatment for eczema made with a patented blend of 25 botanical ingredients. In clinical studies, response to MetaDerm was profound – 89% of users saw dramatic improvement of their eczema symptoms with frequent, continued use. That means MetaDerm moisturizer for eczema works even better than leading prescription and OTC chronic or severe eczema treatments, and without the risk of side effects.

Our task wasn’t very difficult: simply increase business seven-fold. See? Simple.

Achieving this required deeply understanding customers and their needs. To accomplish this, we created customized landing pages for various personas based on their engagement level (e.g., new customer, repeat customer, etc.) We additionally built a decision-tree based integration with MailChimp that enabled highly personalized email correspondence.

Fundamentally changing the way a disease is treated can fundamentally change people’s lives.

Mike Centola, Ph.D.

Metaderm

70% BOUNCE-RATE REDUCTION

Users received highly targeted messaging via Facebook Pixel retargeting, resulting in a dramatic drop in bounce rate. Other metrics contribute to this desirable result such as improved load time performance which we prioritized. Ultimately, we produced a lightning fast experience that featured a completely custom content layout and navigation experience on Shopify Plus.

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