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EMERGE FINANCIAL HEALTH FORUM

2018 Conference Website

THE PREMIER EVENT ON CONSUMER FINANCIAL HEALTH

Over 3 days, more than 800 innovators gather at EMERGE Financial Health Forum to share cutting-edge strategies and thought leadership on how to shape consumer behavior and build profitable products. Participants leave inspired and equipped to share the vision of a financially well America.

Great speakers and sessions are what make the EMERGE: Consumer Health Forum the premier forum on consumer financial health.

The evidence is clear. 57% of Americans are struggling financially, and financial institutions, credit unions, technology innovators, and others have the power to meet their needs. Join us at EMERGE as we come together and put financial health strategies in motion to meet today’s consumer needs.

Register here

INFRASTRUCTURE & SECURITY

Amazon Web Services (AWS) hosting provides a plethora of hosting options. We employ a continuous integration server which, allows us to deploy code to staging and production servers with one click, error-free. This improves reliability, prevents trivial mistakes, and ultimately enhances security.

ANALYTICS & MARKETING

Measuring how visitors use the website and reporting that data back in a useful way is key for any site. Google Analytics can be integrated beyond the default page view reporting to capture data on the most popular navigation paths, entry and exit pages, and highly specific user events.

The data are presented in a user-specific configurable report highlighting important metrics such as how people convert via predefined goals. Insights from these reports can help determine the best strategy for future research, including subject matter, the method of delivery, and content marketing.

PERFORMANCE & SCALABILITY

We are able to utilize high-performance caching via S3, which stores a compiled copy of each WordPress page as a flat-file, thereby removing load delays from access databases and building webpages dynamically. On top of this, Amazon’s global CDN, CloudFront allows users to access files from servers that are geographically closer to them, reducing latency even further.

During peak traffic, we use AWS Auto Scaling on EC2 instances to provide enough power to provide sustained performance. In even more performance critical applications, we leverage AWS Elastic Load Balancing which, distributes incoming page load requests across multiple servers.

ATTCK not only helped us improve the design of our website, but they’ve made our research more accessible, which was important to us. CFSI has a large library of publications tailored toward policy-makers, banks, credit unions, financial service providers, nonprofits, financial tech companies, media — and more. ATTCK implemented a new site architecture and cross-linking structure that makes it much easier for users find and engage with topics that matter to them most.

Laura Barger

Chief Marketing Officer, CFSI

LASTING IMPACT

The Emerge conference brings industry thought leaders together to discuss the fast-changing future of this critical industry. With a focus on Americans who these financial institutions ultimately serve, Emerge fosters an environment of vibrant conversation about how technology can be emboldened by innovators, entrepreneurs, and government regulators.

We are honored to be associated with CFSI and their wonderful initiatives, like Emerge, that enrich the quality of our lives.

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