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DEFUND REFUND

Responsive Microsite Development

PUR YOUR MONEY WHERE THEIR MOUTH IS

We were approached by our friends behind DefundRefund.com to bring to life a concept they had been envisioning. Feeling frustrated with all the negativity surrounding reproductive rights, they looked to fight back in a way that would be constructive to the movement—to raise money for Planned Parenthood while shedding light on the lies being spread by a majority of the Republican candidates.

The idea was to hold those who were attacking Planned Parenthood and reproductive rights accountable for their actions by allowing people to pledge their support against the lies and slander of certain candidates.

We created a site that allows users to support the cause by pledging directly to Planned Parenthood or by pledging against specific candidates. The site showcases the amount pledged for each candidate and the amount pledged to the cause as a whole.

DEVELOPMENT & LAUNCH

The technical challenges were interesting and fun. We needed to integrate WordPress with a 3rd-party push API (ActBlue, the platform that processes the Planned Parenthood donations) and aggregate donation data for display on the website.

Picking the right hosting service was important: shared hosting wouldn’t cut it, performance-wise, and automated backups were crucial. In the end we went with WPEngine, one of the top WordPress hosts in the industry.

Also important was communication: we had never worked with ActBlue’s API before and parts of it were undocumented, which introduced some risk. Active communication with the ActBlue team before and during the launch addressed those risks early on and ensured the Defund Refund launch was a success.

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