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CALVIN KLEIN

#mycalvins Microsite Development

#MYCALVINS FALL 2016

Calvin Klein’s wildly successful, I _________ in #mycalvins campaign has resulted in hundreds of thousands of original user-generated social content. Their Fall 2016 global advertising campaign includes a short editorial on each of the starring models.

We needed to create a customizable editorial layout system integrating Spotify Playlists and Olapic.

600,000+ VIEWS

The client launched with a beautiful video montage of celebrities marked with their own #mycalvins quote. It was widely received and heavily shared.

“Shot by photographer and filmmaker Tyrone Lebon, the Fall 2016 Calvin Klein global advertising campaign spotlights an evolved cast of talent that encompasses actors, musicians, cultural icons, athletes, fashion idols, social media heavyweights, artists, and professional and street cast models – often paired together to create a dynamic and artful mix of visuals.”

DEVELOPMENT

We built a custom layout framework alongside Bootstrap‘s responsive CSS grid system to handle our unique design requirements. We worked directly with Spotify and Olapic to learn their APIs and integrate everything in such a short timeframe. We also integrated tightly with Calvin Klein’s internal development teams. We delivered code and communicated daily, in order to meet all internal platform requirements.

LAUNCH AND PR

We were able to time our launch to coincide with a major marketing push which you can see on poster ads throughout Union Square, NYC. The YouTube video shot by photographer and filmmaker Tyrone Lebon, currently has over 112,000 views since it was published on July 5th.

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